Heidi Smith

Experienced UX and product design professional with expertise in finance, publishing, media, retail and non-profit sector. As a specialist in solving complex problems, overseeing projects from concept to production in both web and application.

Heidi Smith

Aviva Public Web

A share board to keep the team informed of the progress of the project

Some initial ideas on the layout

Research artefacts

Wireframes of the ideas

Mock up to show ideas

Digital was approached by the Pension and retirement team to redesign the web presence, it’s to align with a strategic brand update campaign.

The business was going through re-structure, the project was almost dropped halfway through.

There was a 15% uplift in customer engagement after the initial re-launch, the team were given the assignment of redesigning the Saving and Investment site right after.

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