I’m a senior UX design professional with over a decade of experience delivering user-centred digital solutions across finance, publishing, media, retail, and non-profit sectors. I specialise in solving complex design challenges and leading projects from concept to production across both web and mobile platforms.
A key focus throughout my career has been designing experiences that foster and maintain user trust through transparent interactions, ethical design practices, and inclusive solutions that respect the diverse needs of users. This focus guides my approach to research, content hierarchy, accessibility, and visual design.
In recent roles, I’ve taken on leadership and mentoring responsibilities—supporting junior designers, facilitating collaboration across teams, and ensuring that design strategies align with business objectives. I’m a quiet and confident communicator, an advocate for inclusive and accessible design, and always curious about how evolving technologies, including AI, can enhance the design process.